McDs Gender Equality
Gender Equality is one episode from McDonald’s 12‑part, multi‑language live‑action series with character animation, produced in collaboration with Redgames.
About project
Deliver a compelling episode that reinforces McDonald’s commitment to equality and inclusivity through story‑driven visuals.
Client
McDonald’s
Services
Live Action
Year
2024
Industry
Food & Beverage / Retail
McDonald’s needed to communicate its values of fairness and equality in a way that resonated across cultures. The challenge was to make the message engaging while staying authentic to the brand.
Working inside a creative team as a motion designer, I blended live‑action storytelling with animated sequences to emphasize diversity and balance. This hybrid approach gave the episode a modern, relatable style that connected with global audiences.
