McDs Compliance SOGI
Sexual Orientation & Gender Identity (SOGI) is one episode from McDonald’s 12‑part, multi‑language live‑action series with character animation, produced in collaboration with Redgames.
About project
Deliver a compelling episode that reinforces McDonald’s commitment to diversity and inclusion through story‑driven visuals.
Client
McDonald’s
Services
Live Action
Year
2024
Industry
Food & Beverage / Retail
McDonald’s needed to communicate its values around equality and representation in a way that resonated globally. The challenge was to make the episode culturally adaptable while staying authentic to the brand.
Working inside a creative team as a motion designer, I combined live‑action storytelling with animated sequences to emphasize inclusivity and representation. This hybrid approach gave the episode a modern, relatable style that connected with diverse audiences.
